Application of Cross-Cultural Psychology

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Application of Cross-Cultural Psychology: Walmart


June 26, 2017

Robert Keele


Discrimination, prejudice, sexism, and racism (etc.) are all issues that commonly take place within organizational cultures

Understanding organizational culture aids in the problem solving process

Establishment of core values helps a company by creating a standard of care to employees and customers alike

Evolving the overall work place to create a better and beneficial atmosphere for everyone

Power Distance Theory and Individualism vs. Collectivism Theory

Walmart is a prime example of an organizational culture that has had a great deal of success over the last few decades. However, like in any organizational culture, issues like discrimination, prejudice, sexism, and racism can arise due to the diversity of cultures that mix as a business spreads and increases into new areas over time. While these issues do tend to arise, prevention can take place by understanding the development of organizational culture as it aids in the problem solving process. Establishment of core values helps a company by creating a standard of care to employees and customers alike. By evolving the work place overall, it provides a better and beneficial atmosphere for everyone. Two theories that organizational cultures use to understand the structuring and efficiency process is the power distance theory and individualism versus collectivism theory.


The Creation of Walmart: Ideals in Mind

Retail store with affordable pricing by more easily satisfying financial and material needs and wants

Quality merchandise, food, and items for cheaper than most other stores

Enjoyable atmosphere with courteous and knowledgeable employment staff

Overall pleasant shopping experience

“The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point of view as a customer, you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.“

– Sam Walton, Founder of Walmart and Sam’s Club (1918-1992)

Reference: Walmart. (2017). Walmart. Retrieved from

Walmart was created with the idea in mind of providing relief to customers in a financial sense. It is a retail store with affordable pricing as it easily helps customers feel satisfied in both a financial and materialistic sense by allowing them to afford their needs and wants. The chain offers quality merchandise, food, and items for much cheaper than other stores, and will even price match other stores in order to keep up with competition. The company strives for an enjoyable yet safe atmosphere with courteous and knowledgeable staff members. Overall, they wish nothing but a pleasant experience for their customers.


What is Organizational Culture?

Leadership is present by evidence and level of success

All employees are treated fair and equally

High performance and productivity

Employee participation in creation of values

All levels of staff share common vision of company and future