Please include all in-text citations and references and all work is subjected to plagerism checkers.
“Developing and Branding New Offerings” Please respond to the following:
- Analyze the steps involved in the new product development process and determine which step presents the greatest challenge from a marketing perspective (other than the marketing strategy development step). Explain your rationale.
- Describe a novel product of service (please be as creative as you like) and briefly discuss a brand management strategy. Provide specific examples to support your response.