You have just been hired as the Chief Content Officer (or equivalent position, e.g., CMO) for a holding company that owns a database design company, a financial services company, a medical transcription service, and an archery range and training center. You have been tasked with managing all content including storage, reporting, and presentation to all organizational stakeholders (i.e. Board of Directors, customers, employees, etc.).
How do you tackle this assignment?
How are the issues surrounding content different for each organization?