How are American Airlines andComcast alike? If you were the Director for Long Range Product Development atBoeing, would you have any interest in the product life cycle for AmericanAirlines? How about Panasonic and Comcast? If you were the Director for LongRange Product Development for Panasonic would the product life cycle forComcast of interest? What is the implication for the marketing strategist andthe product life cycle concept?
2. Ecologyand Cascades
The “product lifecycle” is a popular marketing theory and is referenced in marketingliterature often. The articles assigned this week offer two other theoriesabout product life: product-market evolution and information cascades. How iseach theory unique? How are they related? Is one theory more “useful”for marketing forecasting and market strategy? Explain your position.