[Get Answer ]-Marketing Strategies Part Ii
Please tell me moreabout American Airlines and Comcast beyond both serving American’s. Go a littlefurther. I like this, “This shows that the two companies greatly rely onpeople for their existence; in addition to offering their services in the UnitedStates, they also offer their services on the international scale.” But -what other areas do you notice? Also you said, “Through the product lifecycle, the businesses are able to innovate a product that is likely to meet thecustomers’ demands; therefore, enabling the businesses to make profits from thenew product. Through this theory, the firms will be able to conceive anidea of a new product.” How? More than your following……what happensthroughout the life cycle? Why is this so important to firms? Very good as faras you’ve taken this discussion – keep going.
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You stated,”Through this theory, businesses can learn how to survive in competitiveenvironments, through analyzing their competitors and imitating theiractivities thus being in a position to compete against them.” What wouldyou look at as a marketer, to compete with competitors – what they offer orwhat they don’t offer? Which do you believe is more important and why?
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