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Retail Innovation Essay. Identify one new retail innovation currently in the industry. Using term, concepts and theory from the book in the class (RTMG301) APUS. Books are RTMG301 Retail Innovation Collection by McGraw Hill and Greentailing and Other Revolutions in Retail by Wiley 2008. Four other resources are needed ( can’t use Wikipedia). These items need to be addressed: 1. Who is the retailer and what is the innovation? 2. How is the innovation allowing the retailer to remain competitive? 3. Identify one threat and one opportunity with the new innovation. 4. How does the new innovation assist with customer service and customer management. The essay need to be at least 7 pages written in APA style