target audience

Stuck with a difficult assignment? No time to get your paper done? Feeling confused? If you’re looking for reliable and timely help for assignments, you’ve come to the right place. We promise 100% original, plagiarism-free papers custom-written for you. Yes, we write every assignment from scratch and it’s solely custom-made for you.

Order a Similar Paper Order a Different Paper

*part 1 and 2 are attached

Engage Target Audience/Communities

Scholars have noted that “marketing, in general, means publicizing your name, program, and service to your target audience. Ethnic marketing employs the personal marketing strategies that best reflect the cultural values, beliefs, and norms of the ethnic audience you are targeting” (Guion, Kent, & Deihl, 2009). According to these authors, there are five keys to successful ethnic marketing:

1. Value the cultural uniqueness of your target group;

2. Value cooperation and bridge-building with community leaders and other organizations working within the community;

3. Value the cultural beliefs, symbols, and practices of your target group;

4. Value differences in languages, accents, practices, and social conduct;

5. Value word-of-mouth and interpersonal communication to spread your message.

Guion, L.A., Kent, H., & Diehl, D. C. (2009). Ethnic marketing: A strategy for marketing programs to diverse audiences. University of Florida. Retrieved from

For this Application Assignment, review this week’s media, “Communication for Social Change Process,” and consider how you might begin to target an audience and community for your public health campaign. Also, consider potential barriers you might face in reaching these communities and how you might address them.

Submit the assignment: Part III: Engage Target Audience/Communities (34 pages) by Day 7.

Part III: Engage Target Audience/Communities (3-4 pages)

  • Briefly describe your target audience or community you selected for your public health campaign
  • Briefly explain ways you might involve your target audience in the public health campaign
  • Briefly describe two ways you will promote public relations with your target audience or community
  • Briefly explain the behavior change you are hoping to facilitate among your target audience and explain the key benefits for the target audience to change their behavior
  • Briefly describe potential stakeholders, community leaders, collaborative partners, or gate-keepers who may help you disseminate the message and encourage behavior change
  • Briefly explain two ways stakeholders might change or impact the planning or implementation process of the public health campaign
  • Briefly describe two potential barriers or challenges to accessing your target audience and explain why they are barriers or challenges
  • Explain two ways you might address those barriers

We’ve proficient writers who can handle both short and long papers, be they academic or non-academic papers, on topics ranging from soup to nuts (both literally and as the saying goes, if you know what we mean). We know how much you care about your grades and academic success. That's why we ensure the highest quality for your assignment. We're ready to help you even in the most critical situation. We're the perfect solution for all your writing needs. Get a 15% discount on your order using the following coupon code SAVE15

Order a Similar Paper Order a Different Paper